When designing a website, one of the first and most important considerations is the total cost of developing the site. For larger businesses this isn’t too much of a problem as larger budgets can be allocated, however, for small and start up companies, this can be a considerable cost, but there are options available to keep the price down.
If you want a website which is 100% unique, then you will have to face the fact that designing a bespoke site will take the designer considerable time to develop, test and optimise, but it’s worth bearing in mind that with millions of websites out there already, there is a very good chance that your site will look quite similar to others anyway.
The much cheaper option is to start off with a template, this is a standard design which is available to buy, usually for well under £100, this can then be adapted in a number of ways. In it’s simplest form, the designer can add your logo, pictures and text to it and publish it, hey presto you have a nice looking website for a very small budget. The only down side of this is that there will be potentially another hundred out there worldwide which all look the same, although when you consider how many industries there are out there, the chances of another one using that same template are almost 0.
Alternatively a web designer can also adapt the template, change it’s colour, change various aspects of the design like the margins, navigation, header and footer of the pages, this can make it completely unique without completely re-inventing the wheel, it can also make sure you get the on page seo aspects right. So if you need a new site design on a budget, this can by far be the best option, you are effectively getting the best of both worlds for hundreds of pounds, instead of thousands.