Running events is quite a strange thing, when you start the initial planning and sorting out of ideas it’s quite relaxed, then once a date is set the real work begins, then finally you have the mad rush and stress of the event itself, followed by the assessment of it and starting the planning process for the following year. For the attendees it’s a simple case of deciding if they will attend, buying a ticket, turning up on the day and then, all to often, forgetting about it again. So the question is, how (if at all) can you keep it fresh in peoples minds after and leading up to the event?
Firstly lets be realistic about this, they aren’t going to be as enthusiastic about it as the event organisers no matter what you do. But there are certain things which can be done to keep it fresh in peoples minds.
Firstly a promotional idea is to have bags with the show or event literature in them, these are very handy for the attendees, because they then have somewhere to put all the brochures and leaflets they pick up as they work their way around the various stalls, plus they are very cheap and reusable. Pens are a common one too as it means that people keep your brand at the forefront of their mind, at least until they are lost or chewed. A good idea are mouse mats, while not as cost effective as pens, they can last for literally years and do have a higher perceived value. The beauty of mouse mats is that if you have a good design they actually make peoples desks look better, while keeping your logo, telephone number and email address right in front of them for much longer, one of the reasons a lot of companies had them out to their customers. there are numerous companies who will make them to order, or do a quick web search for examples of systems where you can design your own online.
Your website can also be a great tool to make sure people don’t forget about the event. If you incorporate some useful tools on there which people need to use on a regular basis they will keep coming back to use them, particularly if there is a website address on the mouse mats or other promotional merchandise. But it needs to be something which is really useful to keep them coming back, then you can have updates down the side of the page, so there is no avoiding seeing what’s coming up at the next event and then eventually ticket info for the following years event.